With the recent bailout/austerity and reciprocal contraction of the Southern European economies (e.g. Portugal , Spain and Italy), several companies in these economies found exports as the only way to keep growing, or simply to keep in business. In this highly competitive global economy, where companies tackle with emerging economies, often competitive in price, product differentiation is a critical requirement to successfully penetrate in new markets.
At least since the early 90s of the 20th century, business has identified a new consumer segment (or trait) with strong environmental awareness, the green consumer, therefore creating products and services suited to these consumer needs and expectations. Targeting consumers who are willing to pay more for environmental friendly “signals” may therefore constitute an important differentiation method in external markets, benefiting fragile economies, while at the same time benefiting the environment and planet sustainability. Nowadays sustainability is often a purchasers requirement, SINERGIAE Ambient offers a set of services which will facilitate your business:
- Support implementing relevant certifications;
- Economical and Marketing Evaluations aiming to maximize your “Green” investment and guide you to the most relevant markets:
- Marketing Plans, Touristic Plans, and Marketing contents (e.g. flyers, Web contents, etc.) which support your Environmental Policies;