Carbon Footprint it’s the measurement and evaluation of greenhouse gases emitted by a given company or activity. Measuring and reducing your footprint it’s a great way of communicating your consumers your environmental concerns making your products stand out in the shelves.
Consumers are increasingly environmental aware, especially in what regards climate change, therefore indicating your products Carbon Footprint may be a decision factor when comparing products.
The assessment of the Carbon Footprint of a product allows to precisely quantify the release of Green House gases and to inform customers through a Universal and intuitive label. Producers have therefore the opportunity to increase Eco-consumers loyalty towards its brand, and increase its market share or margins.